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Would You Let These People Friend You?
Half the Biz Is Jumping on Facebook Fanwagon, for 'Research,' of Course By Matthew Creamer Published: August 13, 2007 in Advertising Age Want to send Julie Roehm a virtual beer or lychee martini? Need...
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Apple's Core Feeling Sore After iPhone Price Slash
Influencers Who Are Key to Company's Marketing Effort Alienated by Move By Alice Z. Cuneo Published: September 10, 2007 in Advertising Age Normally an exemplary marketer in the right ways, Apple last...
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Pepsi's 'Optimism' Push Gets Times Square Treatment
Billboards, New Year's Eve Festivities Part of Brand's Image Update By Natalie Zmuda Published December 29, 2008 in Advertising Age NEW YORK (AdAge.com) -- Pepsi-Cola's New Year's resolution: Boost...
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Working Capital
If there's one thing the recession has taught ad agency management, it's that staffing costs determine profitability. Woe betide the shop or holding company that doesn't closely match head count and...
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Mazda Believes In "Team" Approach
WPP looks to repeat the success of Team Detroit and learn from its Enfatico stumble with Dell July 25, 2010file - Andrew McMains As WPP Group creates Team Mazda, a new unit based in Southern California...
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Fast And Friendly: The Straight Shift
Since January 1, 29 sizeable accounts that last year collectively spent nearly
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Good Money After Bad?
Agencies still spend to woo search consultants Oct 17, 2010 - Andrew McMains In the U.S., the proportion of reviews that are consultant-led has declined from
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Task Force To Prove Procurement's No Villain
Top Execs From Pfizer, IBM, A-B, Others Band With ANA to Shift View of Discipline, Starting With Mentoring Effort Posted by Rupal Parekh on 11.01.10 NEW YORK (AdAge.com) -- Get over it. That's the...
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Bottlers, Community Groups Are Pepsi Refresh Big Winners
Project's Boons: More Shelf Space, Media Interest. Question Is Whether It Has Buoyed Sales By Natalie Zmuda NEW YORK (AdAge.com) -- Chances are you're aware of Pepsi Refresh Project and not just...
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Consultants Rising
How Agency Management & Search Consultants Are Helping Marketers Navigate Today’s Global Decisions Plus Consultants’ Views of Where the Industry is Headed "Using a search consultant may not be...
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